Monday, April 10, 2017

Competitor Price Monitoring


In the advancing world, there's a race to surpass the counterparts. And with the progress in technology, everything is going digital and online. Stores have gone online in order to reach a larger number of people in lesser time. Now, running an online store is not as easy as one might presume. It takes a hell lot of research, hardship, mental involvement and awareness of competition in setting a successful online store. A major part of this process is the study of the competitor's moves and then moulding our strategies into fruitful decisions. It's obvious that when we are amidst really fair and intense competition, where our competitors always try to hamper our growth by all means, it would be very unwise on our part to frame our strategies without knowing what's their in the opponent's mind. Here comes the role of the concept of price monitoring, a friendly venture and an easy go
through into the opponent's territory.

'Competitor Price Monitoring' is a technological entity that aids online store owners to gain idea of the pricing factor of their competitors, saving tons of time usually employed on researching the same manually. Price monitoring is an essential aspect in the business online. Keeping an account of others's data and their analysis leads one to the knowledge of their position amidst the depth of competition and divert the strategies accordingly towards pro fitful directions.Also, one gets to know about new trends in the market that one might not be aware of, which might be essential in soaring the growth high.

As we know that today's business is more focused on increasing profits and the topic becomes the centre of the whole business plan.Here arises the need of researching the competitors's price factors for various products. To serve this purpose, ' Competitor Price Monitoring' is used as it's handy and foolproof. In short, Price monitoring proves advantageous in raising profit margins as it provides data which one can rely upon. Once we have reliable data, we can set our plan of action which yields maximum efficiency. Apart from greeter profit yields, the practice reduces business risks, as our actions and plans would then be based upon modern trends and thorough knowledge of our competitors's steps.


In short, what is to convey is that it is intensely vital to remain updated about the ups and downs in the market, just for the cause of our business security and growth. Often, some people prefer traditional trends and as a result suffer setbacks in their businesses. The cause is the lack of awareness and deficiency of tactics in strategy. Thus, competitor price monitoring is truly a practice worth inculcating as it saves both time and energy which could be utilised in forming effective strategies. It's a matter of our progress and advancement and it's always good to move along with the world, without any lag.

Sunday, April 2, 2017

How data mining has shaped future of different realms?

The work process of data mining is not exactly what its name suggests. In contrast to mere data extraction, it's a concept of data analysis and extracting out important and subject centred knowledge from the given data. Huge amounts of data is currently available on every local and wide area network. Though it might not appear, but parts of this data can be very crucial in certain respects. Data mining can aid one in mouldings one's strategies effectively, therefore enhancing an organisation's work culture, leading it towards appreciable growth.

Below are some points that describe how data mining has revolutionised some major realms.

Increase in biomedical researches

There has been a speedy growth in biomedical researches leading to the study of human genetic structure, DNA patterns, improvement in cancer therapies along with the disclosure of factors behind the occurrence of certain fatal diseases. This has been, to an appreciable extent. Data scraping led to the close examination of existing data and pick out the loopholes and weak points in the past researches, so that the existing situation can be rectified.

Enhanced finance services

The data related to finance oriented firms such as banks is very much complete, reliable and accurate. Also, the data handling in such firms is a very sensitive task. Faults and frauds might also occur in such cases. Thus, scraping data proves helpful in countering any sort of fraud and so is a valuable practice in critical situations.

Improved retail services

Retail industries make a large scale and wide use of web scraping. The industry has to manage abundant data based on sales, shopping history of customers, input and supply of goods and other retail services. Also, the pricing of goods is a vital task. Data mining holds huge work at this place. A study of degree of sales of various products, customer behaviour monitoring, the trends and variations in the market, proves handy in setting up prices for different products, bringing up the varieties as per customers’ preferences and so on. Data scraping refers to such study and can shape future customer oriented strategies, thereby ensuring overall growth of the industry.

Expansion of telecommunication industry

The telecom industry is expanding day by day and includes services like voicemail, fax, SMS, cellphone, e- mail, etc. The industry has gone beyond the territorial boundations, including services in other countries too. In this case, scraping helps in examining the existing data, analyses the telecommunication patterns, detect and counter frauds and make better use of available resources. Scraping services generally aims to improve the quality of service, being provided to the users.

Improved functionality of educational institutes

Educational institutes are one of the busiest places especially the colleges providing higher education. There's a lot of work regarding enrolment of students in various courses, keeping record of the alumni, etc and a large amount of data has to be handled. What scraping does here is that it helps the authorities locate the patterns in data so that the students can be addressed in a better way and the data can be presented in a tidy manner in future.

ITSYS Solutions, has scraped over thousands of websites providing our clients from North America and Europe with data in formats as per their requirement, providing web scraping, business intelligence information, competitive price intelligence, retail business outlet locations, product catalogs, etc.
Need help? Email me at info@itsyssolutions.com 
or call me direct +1 (518) 481-3433.

Wednesday, March 22, 2017

How to implement effective retail pricing?

The market today and the rapidly changing trends, demands a wise approach towards setting up a perfect price for your products. It often happens that the retailers, inspire of providing the quality products, seems to drive away customers due to ineffective and extravagant pricing. It is, in a way, killing their own market and setting up favourable business conditions for the competitors. One can survive in the market only when one is able to raise feelings of business insecurity in the minds of one’s competitors.

Thus, below are some suggestions which can aid retailers in setting up an effective and competitive price for their products.

Be aware of the trends in the market

First of all, a business person or a retailer ought to be updated with all the existing trends and policies
in the market. This is essential as one could then frame one’s strategies accordingly, with a market oriented approach. Failing to do so would result in inadequate policies and outdated plans, leading to business setbacks and losses.

Target all classes of customers

Basically, customers are the centre of every business and their related markets, as it is the customers who would eventually be buying the products. So, if the pricing along with the quality, is perfect, then the product would definitely be a success. What is to convey is that the pricing of products should be done in such a manner that the cost lies within the reach of customers as well as it meets the expenses and profits of the company.

Monitor the competitor’s price thoroughly

Competitor price monitoring is a very essential aspect of effective retail pricing. Price monitoring is a technique to keep an account of the competitors’s prices for the products. One can collect data pertaining to the competitors’s pricing strategies from their websites through web scraping. This act enables an individual to frame their plans of action effectively and end up setting a competitive price for their products.

Avoid useless price comparisons

You being yourself is a key fact that could shape your business and take it to heights. In the light of this, it is to convey that yes, one should compare prices but shouldn’t make such comparisons, the foundations of one’s strategies. Data scraping can provide sufficient data for carrying out price comparisons. But, it should be limited till getting an idea of the market as comparative pricing can sometimes lead to setbacks in business, thus should be considered wisely.

Price yourself as per your market and demand


It is necessary to know your upper and lower bounds while setting up a price for your products. One should be aware of the type of market available for one’s products. Website scraping and data mining can provide one the knowledge of the customer behaviours towards a certain category of product. Based upon this knowledge, one can estimate an optimum value for one’s product so as to maintain the dignity of product quality and on the other hand avoid extravagance. In short, the price shouldn’t be too low that it doesn’t justify the product quality or too high that it drives your product out of competition.